Research Agenda
For 2023-2024 our thematic focus is:
Investment in the African Cultural and Creative Industries (CCIs).
The research will focus on the investment landscape, gaps, challenges, and opportunities across the African CCIs For 2023-24, this will focus on Nigeria, Kenya, South Africa, and Senegal, along with a regional overview. For following years, we will feature different countries. The research will encompass an analysis of opportunities to boost investment and enhance investor readiness across the African creative economy.

Our Impact
Insights Out Africa is dedicated to creating more visibility for CCI research about Africa by Africans, supporting a research environment for the CCIs in Africa, and encouraging more evidence-based policymaking and investments.
Insights Out Africa expects to make these outputs more digestible, accessible, and visible and increase the understanding and use of research to inform policy decisions and program design to unlock new support and opportunities for sector growth.

Year 1 Report
The report highlights the critical role of the creative sector in driving economic growth, fostering cultural preservation, and expanding Africa’s global influence. With innovation, digital transformation, and entrepreneurship shaping the industry, strategic investments are key to unlocking its full potential.

Investment Readiness Podcast
Following the release of the InsightsOut Africa Report on Finance and Investment in the African Creative Economy, this limited podcast series offers even more. It brings together expert voices, fresh perspectives, and actionable ideas that expand on the findings of the report.
Investing in Creativity:
The Future of Africa’s Creative Economy
This short explainer unpacks key insights by spotlighting the urgent need for tailored funding, supportive ecosystems, and strategies to unlock the full potential of the continent’s creative industries.
Our Research Principles
Our research and evidence programme is built upon key principles:

New
We strive to produce cutting-edge information that pushes boundaries and explores uncharted territories within the creative and cultural sectors.

Actionable
Our insights are designed to empower stakeholders with practical recommendations and strategies, enabling them to take meaningful actions towards growth and development.

Tangible
We are committed to delivering tangible results that make a real difference in the African creative economy, from policy shifts to increased investments and sustainable development.